CEI konferencija "Marketing i brandiranje proizvoda i usluga ruralnih područja"

U sklopu ovogodišnjeg Međunarodnog sajma Eko Etno Hrvatska Europa Tour 28. listopada održat će se  CEI konferencija na temu "Marketing i brandiranje proizvoda i usluga ruralnih područja". Tijekom konferencije bit će predstavljeni primjeri dobre prakse zemalja članica Centralne europske inicijative (CEI) vezane za ruralni razvoj, pa i brandiranje proizvoda i usluga ruralnih područja kao neizostavnog dijela tog procesa. Primarni cilj konferencije je razmjena iskustava o aktivnostima, mjerama i ciljevima promicanja ruralnog turizma, a što je vrlo dragocjeno obzirom da se radi o sudionicima iz zemalja koje su u različitim fazama razvoja ruralnih područja. Time se stvaraju smjernice za razvojni proces, mogućnosti i načine održivog gospodarskog razvoja u ruralnim područjima na temelju iskustva koje se mogu dobiti od strane CEI-članica koje su u ovom segmentu razvijenije. Istom prigodom, predstavnici zemalja članica Europske unije predstavit će svoje iskustvo i primjere provedbe i financiranja programa i projekata vezanih za promociju i brandiranje.
 

PROGRAM

PRIJAVNICA

CEI Conference "The Marketing and Branding of Products and Services in Rural Areas"

The Conference will take place within the Eco Ethno Croatia Europe Tour International Fair (28th October 2011). Major topics at the conference will be the experience and actual examples of CEI countries (European Union member states, countries that have applied for European membership, and countries in preparations for the negotiations on accession to European Union) related to the aforementioned topic of the Conference. It has been planned to talk about experience, actions and measures, as well as aims of promoting rural tourism and branding of rural destinations and particular products and services of rural areas. The aim is to create guidelines for developmental process, manners and ways of sustainable economic development in rural areas on the basis of the experience gained by CEI members. The main issue that will be discussed at the Conference will be the marketing and branding of sustainable rural development as well as the financing of actions needed to implement the aforementioned aim. The representatives of the European Union member countries will present their experience and good practice in preparing, implementing and financing of the programmes and projects related to promotion and branding. European Union non-member countries will present their experience, issues, and actual possibilities in financing in the same area. The marketing and branding is extremely important in certain projects within the overall rural development therefore, the countries members of the Central-European Initiative will present their experience in marketing and branding of the products, services, projects and rural-tourist destinations in general. The special emphasis will be given to financing and marketing of product development, the main aim being to exchange experience of European Union member countries, candidate countries and transition countries.

 PROGRAM

PREZENTACIJE/PRESENTATIONS

1) Dr. Alexander Wirsig - Branding Regional Identity and Regional Agricultural Products ‹‹ PDF

2) Mag. Hans Embacher - Branding in rural tourism – the power of cooperation ‹‹ PDF

3) Elżbieta Kmita-Dziasek - Rural brands creation – challenges for CEE rural areas ‹‹ PDF

4) DSc Janko Rode - Status of agricultural products in some cases of area branding in Slovenija ‹‹ PDF

5) Prof. Besim Spahić - Značaj kreacije imidža ruralnih područja - promocija turističkih mogućnosti bosanskohercegovačkih rijeka ‹‹ PDF

6) Edita Volar-Pantić - Sustav oznaka izvornosti, oznaka zemljopisnog podrijetla i oznaka tradicionalnog ugleda kao dobra praksa za marketing autohtonih proizvoda ‹‹ PDF

7) Irena Dzimrevska - Branding in the SE European region - recent developments and innovation approach ‹‹ PDF

8) Prof.dr.sc. Marija Cerjak - Marketing i oznacavanje poljoprivrednih i prehrambenih proizvoda - primjer Viroviticke paprike ‹‹ PDF